New Museum
Brand Identity
Special thanks to: Rudy Manning (instructor)
Special thanks to: Rudy Manning (instructor)
The New Museum is dedicated to exhibiting work by contemporary artists who have not yet received significant exposure or recognition. Since its founding, the museum has attempted to rethink the stiff institutional structures and exhibits.
The New Museum has a unique structure which is a dramatic stack of seven rectangular boxes. And it is intended as a home for contemporary art and an incubator for new ideas. The new identity system was inspired by the building, which showcases the museum's characteristics: being very accepting, open, and embracing every uniqueness in an unprejudiced manner.
The New Museum has a unique structure which is a dramatic stack of seven rectangular boxes. And it is intended as a home for contemporary art and an incubator for new ideas. The new identity system was inspired by the building, which showcases the museum's characteristics: being very accepting, open, and embracing every uniqueness in an unprejudiced manner.
